Making sales is an everyday part of your life. Selling does not only apply to the units that need to be sold in your project – it is relevant to every single stage of the development process. Your negotiation skills and abilities to sell are at the core of your overall success as a developer. You may not even know that you are doing it, but by engaging with someone and directing the conversation to the point of agreement, you are actively concluding a sale. Sometimes it can be difficult to see who the seller is and who the buyer is.

Before launching into the sales techniques, it is important to know that being a good salesperson is about understanding people and what motivates them. 

Here are some examples of buyer questions that can radically influence your sale.

• What is important to them?

• What do they need?

• Is there an ideal solution to their problem – what’s their win-win?

• What about this deal makes them feel good?

• If they could get everything they wanted, what would that be?